Lady Marketeer - Tajia Drummond

Tajia Drummond

Digital and Traditional Marketing Professional

Online Portfolio

About Me

I’m a marketing professional with over 4 years of hands-on industry experience, fuelled by a passion ignited during my university years. Throughout my career, I've consistently demonstrated a vibrant and proactive approach, always seeking new challenges and opportunities for growth. Motivated by the ever-evolving landscape of marketing, I thrive in fast-paced environments where creativity and innovation are valued. With a dynamic skill set and a relentless drive, I'm committed to delivering strategic solutions that exceed expectations and drive measurable results.

Hello, My Name Is

Tajia Drummond

Marketing Professional

Online Portfolio

My Journey

Education

Experience

University of Technology

BBA, Marketing Major, International

Business Minor

2015 - 2019

ER Consultants and Project Management

Executive Virtual Assistant

JAN 2023 - DEC 2023

TBS Distributors

Social Media Coordinator

APR 2023 - SEP 2023

The Beauty Spot/TBS Distributors

Marketing Coordinator

JUL 2022 - DEC 2022

Yaga Lifestyle

E-Commerce Assistant

SEP 2021 - JUN 2022

Tajia Drummond

Marketing Professional

Online Portfolio

Achievements

border gold for certificate or invitation

Tajia Drummond

Marketing Professional

Online Portfolio

Career Portfolio

Graphic Design/Video Editing

I design artwork and edit/create template videos for companies using Canva that reflects their brand tone, colors and inspirations.

Brand Specialist

I develop and execute branding strategies to enhance companies identities and reputations, ensuring that each company’s values are communicated across all sales/marketing channels.

Event Planning

Coordinating logistics for trade shows/conferences/other marketing events. This including venue selection and attendee management.

Marketing Coordinator/ Administration Support

Liasing with company’s marketing team to assist in curating marketing strategies, coordination of marketing events/promotional activities (including organising marketing materials).

Executive Assistant

Daily calendar management and communication liason.
Coordination and execution of projects.
Compiling and organizing marketing data.
Research and analyze competitors and industry trends.

Content Creation

Support

Create and edit marketing materials including presentations, tenders, reports and promotional content.

Tajia Drummond

Marketing Professional

Online Portfolio

Companies/Brands

I’ve worked with

Tajia Drummond

Marketing Professional

Online Portfolio

Content Creation Support/ Social Media Management

Client: TBS Distribution/The Beauty Spot

TBS hosts frequent promotional events with their profile brands such as Garnier, L’Oréal and Essentia Water.

Client: AMOOL

AMOOL’s platform required a minimalistic and informative appearance on their social platforms.

Tajia Drummond

Marketing Professional

Online Portfolio

Graphic Design/Video Editing

Client: TBS Distribution/The Beauty Spot

Composing engaging reels for their profile brands such as Maybelline New York, Kesh Organic Blends and more.

Client: AMOOL

Composing relatable posts to motivate the audience with the goal of increasing the reach and engagement.

Tajia Drummond

Marketing Professional

Online Portfolio

Social Media Feed Post Samples

Tajia Drummond

Marketing Professional

Online Portfolio

Social Media Feed Post Samples Cont’d

Tajia Drummond

Marketing Professional

Online Portfolio

Results

Conversions

Meta Ad Expert

Client: Rhea Imani

Hosted her annual and only Black Friday Cyber Monday Sale of each year which resulted in over 70 website purchases from the ad only, with a total of over $8000 usd in purchases with an ad spend of $180 within 5 days.

Performance